About

Hi, I'm Alex. I teach the marketing I actually run.

16 years in marketing, and I've built with AI every day since November 2022. Now I teach owners and small teams the parts of AI marketing that are worth their time.

Illustration of Alex Lamy at a whiteboard, explaining charts
How I got here

A marketing production guy who got hooked on AI.

  1. Around 2010

    Radio at Missouri S&T

    Keeping the station on the air while I studied physics and philosophy.

  2. Next

    Built a digital department

    Pushed into social media marketing, then built the station's digital side from scratch.

  3. Then

    Ran my own agency

    Including running it through COVID. Then marketing for a Ford dealership.

  4. St. Louis agencies

    The person agencies handed the work to

    Years building the sites, campaigns, tools and workflows behind the work, including at 1905 New Media.

  5. November 2022

    Went all in on AI

    ChatGPT came out and I was hooked. I've built with AI every day since.

  6. Today

    Modern Marketing STL

    AI agents produce the marketing I run for clients, and I check every piece. I teach owners and teams to do the same.

Why training

You don't need an agency. You might need an hour.

A lot of small businesses don't need to hand their marketing off. They need someone to show them which AI tools are worth paying for, how to set them up for their business, and how to use them for decisions, not just drafts.

That's what these sessions are. I've already done the testing, the wrong turns and the wasted subscriptions. You get the short version, in your own accounts.

16 years in digital marketing and production
Built with AI every day since November 2022
Speaker, Founders Lounge Global AI Summit, St. Louis, 2026
Degrees in physics and philosophy, Missouri S&T
Based in Overland, St. Louis County
Speaker, Marketing Disrupted: AI and the future of search
How I teach

What you can expect in the room.

Plain English

No jargon. If I can't explain it simply, it's not ready for your business.

Your accounts, your examples

We work in the tools you already pay for, on the marketing you actually do.

Hands on

We open the tools and use them. You leave having done it, not having watched it.

Honest about hype

I'll tell you when something isn't worth it, even if everyone's talking about it.

Rather hand it off?

Training is one way to work with me.

If you'd rather have the marketing done for you, Modern Marketing STL runs it: AI agents produce it, I check every piece, $499 a month, flat.

What's the one marketing thing you keep meaning to figure out?

Book a free 30-minute call. Tell me where you are and what you want to learn, and I'll tell you honestly whether an hour with me is worth it.